We think its because Dad wore them to work everyday. Or maybe
it was Cary Grant sporting a bowler in The Awful Truth. Fred Astaire in,
of course, Top Hat. Bogart squinting from under a fedora in The Big Sleep.
The mystery, the fantasy, the dress-up of hats suggesting a whole world
that you want to be part of.
Hats are stylish. Hats reveal character. Conceal flaws. And who doesnt
have a few?
But since our brand mark is “many hats” as in, many talents,
many services or functions, we thought you might be interested in knowing
more about the ones weve chosen to define our identity.
Defines crisp. The perfect affect for a leisurely day paddling on the pond or an afternoon betting on thoroughbreds. Not showy, but confident. More smart than stylish. Simply dashing.
Think of Churchill. Waiting for Godot. Magritte. Lena Olin in The
Unbearable Lightness of Being. (Now, quick-try and think of anything else.)
The Bowler says, Im feeling somewhat snappy today. In
fact, we defy you to wear one without some total stranger walking up to
you and telling you how dapper you look. Worn by working class Americans
and crusty Brits on their way to tea. Classic.
Snappin! The fedora is an international classic. Fellini made a movie out of it. Bogie a career. In fact, film noir might never have existed without this unique shape. Perhaps the best hat you can wear if you have a secret. And want to keep it.
If we actually wore hats around here, all the account executives would wear this one. Its the proper look for an ambassador. It says: I have extremely important papers in this attaché. Along with a bologna sandwich. Please let me through. Or prepare to suffer the consequences.
The Bonnie Lass
In John Fords brilliant valentine to Ireland, The Quiet Man, Maureen OHara ties her straw hat and its billowing yellow scarf to the winners post at the end of a raucous horse race. When Sean ThorntonJohn Wayne, of courserides right by without snapping it up, it seemed as if all Ireland might cry. Our simpler model is nod to lost love.
The Top Hat
No other term works: The Big Cheese just doesnt cut it. The
Big Kahuna, too fishy. Top Dog, too drooly. You get the picture. Top Hat
is forever first class. The upper crust. Fred Astaires worldly joie
de vivre. Its the only hat you must earn the right to wear. And
live up to.