The Board of Directors of the Louis F. Payn Foundation has selected Fairbrother & Company
to create a new branded image, web site and marketing campaign for its retirement residence in Chatham, New York. Known as "The Payn Home" by
area residents for more than 80 years, the facility occupies its original site, a handsome, ivy-covered brick building constructed in 1929 on
Coleman Street. The Payn Home remains the realization of a philanthropist's dream. Louis F. Payn, a leading citizen of both Chatham and the country
in the early part of the century, endowed a foundation in his own name to maintain a gracious haven for older members of the local community.
Fairbrother will create a new brand fior the home, as well as an interactive web site, ad campaign and collateral materials.
Fairbrother & Company president James A. Fairbrother has been named to the Board of Directors of the Columbia County Habitat for Humanity.
CCHFH is a locally run affiliate of Habitat for Humanity International, a nonprofit, ecumenical Christian housing organization. Habitat for Humanity International seeks to eliminate poverty housing and homelessness
from the world, and to make decent shelter a matter of conscience and action. Habitat for Humanity builds and renovates houses in partnership with volunteers and families in need, regardless of their ethnic or
religious background. The houses then are sold to those in need at no profit and with no interest charged. Fairbrother continues to serve on the board of the Columbia County Chamber of Commerce and the Hudson
Opera House. In addition, the firm regularly does pro bono work to support non-profit and community organizations that need marketing, branding and public relations assistance.
Early in 2009 the
Pittsfield Prevention Partnership (PPP) selected Fairbrother & Company to develop a new outreach campaign for youth of the Berkshires. Fairbrother launched the new multi-media campaign,
“Totally Free Berkshires: No Drinking, No Drugs, No Way”, at an event in May that was attended by hundreds of kids, their parents and community leaders. Local youth participated in and are featured in the campaign
commissioned by the PPP, which aims to promote healthy behaviors and attitudes regarding alcohol and drug use. The campaign, created by Fairbrother & Company
will be visible from June through October 2009 on billboards, cable television,
and an interactive website that will also be launched during the event, where
youth can blog about their experiences. The campaign can be viewed on the
organization's web site, www.totallyfreeberkshires.org. The Pittsfield Prevention Partnership is a grassroots coalition of community agencies and leaders that aims to reduce and prevent youth substance abuse. The PPP meets on the first Thursday
of every month at 9:00 a.m. at the Catholic Youth Center on Melville Street. All are welcome to attend. For more information, contact Paul Lange at (413) 442-4710 ext.107 or via email at firstname.lastname@example.org. For more information on the Pittsfield Prevention Partnership, please go to their website, www.PittsfieldPP.org.
Fairbrother Selected by New York State Library to Promote Summer Reading Promotion Program
Fairbrother & Company has been selected by the New York State Pubic Library to promote the New York Statewide Summer Reading Program. The five-year $250,000 contract covering media promotion and
public relations activities was announced today by the firm's president James Fairbrother. The annual free program is offered in more than 1,100 public libraries, branch libraries and reading centers throughout the state.
“We are delighted to help promote such a worthy initiative,” said Fairbrother. “Our work in publishing, in the education field, and for the ’National Endowment for the Arts‘ ‘The Big Read’ program makes our team ideally suited to the
task of promoting reading, but this is also a program we believe can have a significant impact on young people across New York State. That makes this assignment an extraordinary opportunity and very rewarding as well.“The New
York State Library's 2009 Statewide Summer Reading program will be implemented in libraries across the state, and varies from library to library. Results are most often measured in number of books read or time spent reading,
and each library typically establishes a reward system for participating students. New York State partners with 44 other states as part of the national Collaborative Summer Library Program to share best practices and ideas for
program goals, activities and themes.
Fairbrother Takes Silver for FM Brand Identity in National Marketing Competition
In the 24th Annual Advertising Awards conducted by Admissions Marketing Report, the marketing communications firm Fairbrother & Company won honors for its branding and design work for Fulton-Montgomery Community College. Fairbrother was awarded the Silver Award in the Logo/Letterhead category for “FM Brand Identity”.?Fairbrother's FM entries competed in the category for “Schools with 2,000 to 4,999 Students”, pitting their creative work against entries from
across the country, and several foreign countries.The Admissions Advertising Awards is the largest educational advertising awards competition in the country. This year, more than two thousand entries were submitted from more than a thousand
colleges, universities and secondary schools from all fifty states and several foreign countries. The agency also garnered a Merit Award for their Annual Report for Fulton-Montgomery Community College. In the past ten years, Fairbrother has won
multiple honors in each year for its work in the education marketing field.
Fairbrother Awarded Five Top Awards in National Competition
In the 23rd Annual Advertising Awards conducted by Admissions Marketing Report, the National Newspaper of Admissions Marketing, Fairbrother & Company won top national honors for its advertising campaigns for The Albany Academies.
For the fifth consecutive year the marketing communications firm won one of two top wards for Total Advertising Campaign. Fairbrother also won two Gold Awards for work in newspaper and direct mail advertising in support of the Albany Academies.
In addition the firm was recognized with two silver awards, one for newspaper advertising campaign, and one for outdoor advertising.
FMCC Taps Fairbrother for Research, Branding and Marketing Program
The Chatham-based marketing firm of Fairbrother & Company has been retained by Fulton-Montgomery Community College to develop a research and branding strategy.
Fairbrother was selected over competing agencies to develop a new brand for the college, which is a two-year college of the State University of New York system. The firm will develop research strategies and tactics, a brand strategy, and a new brand which will be communicated through web site, advertising, viewbooks and other marketing communications materials. Fairbrother will also create a marketing plan for the college.
Fairbrother has branded many leading educational institutions, including Adelphi University and Hudson valley Community College.
Since 1964 Fulton-Montgomery Community College, a two-year college of the State University of New York system, has been serving students of the region with quality education programs at low cost. Located between Johnstown and Amsterdam in the foothills of the Adirondacks, the 194-acre campus features five buildings, a 52,000-volume library and athletic fields, affording students all the resources needed for a first-class college education.
Fairbrother Selected by Kinderhook Bank as Branding and Marketing Agency
The Chatham-based marketing firm of Fairbrother & Company has been retained by the National Union Bank of Kinderhook as a full-service branding and marketing communications consultants.
Fairbrother was selected over competing agencies to develop branding and marketing strategies, as well as an integrated marketing communications program to include advertising, media planning and placement, retail displays, creative, design and production services, and public relations. The firm will also develop strategies to launch the bank??s newest branch currently under construction in East Greenbush, N.Y. Previously the agency had worked with the Kinderhook Bank to design the bank??s web site. The current contract expands the relationship to all aspects of branding and marketing communications activities.
Fairbrother has worked for global, national, and regional banks, credit unions, investment and wealth management firms, insurance companies, mutual funds and hedge fund firms, including local and regional firms such as First New York FCU, SEFCU, Evergreen Bank and Greylock Federal Credit Union.
Established in 1853, National Union Bank of Kinderhook operates four full-service offices in Kinderhook, Valatie, Chatham and Greenport, with its fifth branch slated for opening in 2007.
Fairbrother Awarded Five Top Awards in National Competition
In the 22nd
Annual Advertising Awards conducted by Admissions Marketing Report,
the National Newspaper of Admissions Marketing, Fairbrother &
Company won top national honors for its advertising campaigns
for The Albany Academies and Hudson Valley Community College.
For the fourth consecutive year the marketing communications firm
won the Gold Award for Total Advertising Campaign and also won
this year for Best Total Public Relations Program. Fairbrother
also racked up two other Gold Awards for work in newspaper advertising
and poster design in support of “Why Melville Matters Now”,
a trans-disciplinary celebration of Albany Academy alumnus Herman
Melville, held at the Albany Academy in November. Fairbrother
also was won the Gold Award for best television advertising for
“Home Study”, a spot promoting distance learning for
Hudson Valley Community College. In addition the firm was recognized
with two silver awards, one bronze award, and one merit award
for its work for The Albany Academies.
May 2007 Profile Story: The Man of Many Hats (PDF)
Fairbrother to Brand a Leading Benefits Consultancy
The Chatham-based marketing firm of Fairbrother & Company has been selected to create a new brand identity,
corporate and collateral materials, and Web site for Chernoff Diamond & Co., LLC, a leading benefits consultancy in Garden City, N.Y.
and New York City. Fairbrother was selected over competing agencies to develop a new brand identity for the 25-year-old firm, as
well as a system of branded corporate and sales materials and a comprehensive Web site. The firm has worked for global, national,
and regional banks and credit unions, investment firms, insurance companies and mutual funds, including local firms such as
National Union Bank of Kinderhook, SEFCU, Evergreen Bank and Greylock Federal Credit Union.
Fairbrother Brands Leading Financial Services Companies
The Chatham-based marketing firm of Fairbrother & Company has recently completed
branding and Web development assignments for three leading financial services clients,
including two relative newcomers and one very old firm.
Fairbrother was selected over competing agencies to develop brand identities and full service
Web sites for The Solaris Group of Manhattan and Bedford, N.Y.; Select Access Management, a global
hedge fund manager in Greenwich, Conn., and New York City; and Laidlaw & Company with headquarters
in London and offices worldwide, which traces its heritage to one of the first investment banks in
the United States. The range of assignments brought the agency?s team of branding and creative
specialists together for naming, logo and brand development, design of corporate identity and collateral
sales materials, as well as dynamic Web sites for the three financial services clients.
?The financial services category continues to be a strong one for us,? said the firm?s president and
creative director, James Fairbrother. We have an outstanding creative portfolio and a very good reputation,
and new clients continue to seek us out for their crucial branding assignments.?
The firm has worked for global, national, and regional banks and credit unions, investment firms, insurance
companies and mutual funds, including local firms such as First New York Federal Credit Union,
National Union Bank of Kinderhook, SEFCU, Evergreen Bank and Greylock Federal Credit Union.
Fairbrother Wins National Radio Advertising Award—
The Silver Microphone
For the second
consecutive year Fairbrother & Company has been named a 2005
National Winner in the Silver Microphone Awards competition for
its radio advertising campaign for Hudson Valley Community College.
Fairbrother also took home a total of eight other Silver Microphone
Awards in the 21st annual competition designed to select the best
radio commercials created by advertising agencies, audio production
companies and radio stations in the United States.
Fairbrother’s winning campaign comprises four commercials,
“Fo’Shizzle,” “Meeting Dad,” ”Lemonade,”
and “Cisco Kid,” which promote the college programs
at Hudson Valley. The winning commercials were written and directed
by agency president and creative director,
Jim Fairbrother. Fairbrother’s entry was named National
Winner for Best Commercial Campaign in the Institutional/Professional
category. Fairbrother was also named a National Finalist twice
in the Institutional/Professional category for Best Single Spot,
a National Finalist four times in the “Best Copywriting”
category, and a National Finalist twice in the “Best Use
of Humor” category. The Silver Microphone Award competition
was open to more than 40,000 ad agencies, production studios and
radio stations in the country.
Listen to the Winning Campaign:
Fairbrother Named Finalist in AMA's Mark of Excellence Awards
Marketing Association has named Fairbrother & Company a Finalist
in its 11th Annual Mark of Excellence Awards competition. The Mark
of Excellence Awards—the region's premier event celebrating
the marketing profession—has recognized Fairbrother as marketing
partner to Hudson Valley Community College. The agency's campaign
for Hudson Valley, "Directions for Life," has achieved
record-breaking results for the college. Unlike many marketing award
programs, the Mark of Excellence is based on both creativity and
Fairbrother Awarded Best of Show in National
In the 20th Annual Advertising Awards conducted by Admissions
Marketing Report, the National Newspaper of Admissions Marketing,
Fairbrother & Company won top national honors for its advertising
campaign for Hudson Valley Community College.
For the third consecutive year, the marketing communications firm
based in Chatham, New York, won the Gold Award for Total
Advertising Campaign, which included print, outdoor, television
and radio advertising for Hudson Valley. This year, the agency
was also recognized with Best of Show honors. The
campaign, entitled Directions for Life, promotes the
colleges success in helping students save tuition dollars
by spending two years at Hudson Valley before transferring to
four-year degree programs at other private and public colleges.
The Best of Show citation states that the campaign, "exhibited
the highest production standards, creativity and professionalism.
(It) captured the attention and admiration of our panel of judges."
Fairbrother also was won Gold Awards for Radio Advertising Campaign
and Single Spot, and was recognized with other awards in the categories
of Newspaper and Magazine Ads, Outdoor, Student Viewbook, Newsletter
Fairbrother Lands Branding Assignments for Two Investment
Fairbrother & Company will re-brand two investment firms, one
which is among the oldest banking institutions in the United Sates
and another thats just over a year old.
The marketing communications firm has been hired to re-brand the
investment and wealth management firm of Laidlaw & Company,
which traces its heritage to 1842. Laidlaw was the second investment
banking firm established in the country, and today operates globally
with offices in London, New York and San Francisco, among other
locations. Fairbrothers responsibilities will include a global
corporate branding strategy, logo, brochures and a comprehensive
Web site for the firm.
Fairbrother also was engaged to create a corporate branding system
for The Solaris Group of New York, including Web site and collateral
materials design. An investment and wealth management firm, The
Solaris Group was founded in 2004.
Fairbrother Re-Brands Regional Credit Union
Fairbrother & Company
has completed a branding assignment for a credit union founded
in the 1930s in Schenectady, New York, that has expanded its charter
to serve the greater Capital Region. First Teachers Federal Credit
Union has been renamed and given an overall corporate branding
as First New York Federal Credit Union. After a successful application
for a Community Charter, the federal credit union
hired Fairbrother to develop a brand that would have appeal to
anyone who lives or works, attends school or worships in the five
county area served by the credit union.
Fairbrothers responsibilities include naming and brand development,
logo design, print, outdoor and television advertising, direct
mail and collateral material design.
Nation's Top Advertising Award Goes to Fairbrother
In the 20th
Annual Silver Microphone Awards competition, Fairbrother &
Company was a 2004 National Winner for its advertising campaign
for Hudson Valley Community College. The competition is designed
to select the best radio commercials created by advertising agencies,
audio production companies and radio stations in the United States.
The campaign comprised of three spots, Air Guitar,
Lottery, and Hollywood, and written and
produced by agency president and creative director, Jim Fairbrother
was named National Winner in the Institutional/Professional
category. The only National Winner or National Finalist from the
state of New York, Fairbrother was also named a National Finalist
in two other categories: Best Copywriting and Best Use of Humor.
In the Best Copywriting category, Fairbrother was also named Runner-Up,
which is equivalent to second place in that category.
The Silver Microphone Award competition was open to more than
40,000 ad agencies, production studios and radio stations in the
Listen to the Winning Campaign: Air
About the Agency
Fairbrother & Company
Based in Chatham, N.Y., Fairbrother and Company LLC is a full-service
marketing communications agency, founded by James A. Fairbrother
in New York City in 1988. In 1994, the firm relocated to the Capital
Region, where it serves clients in diverse industries throughout
the Northeast. In addition to Hudson Valley Community College,
the firms clients include GE Silicones, Planned Parenthood,
DebtResolve, ReTech, and The Managers Funds.